Circular packaging as a competitive advantage

Packaging is evolving rapidly. No longer a purely functional necessity, it now plays a strategic role in how companies manage resources, reduce emissions and communicate brand values. Among the most forward-looking developments is circular packaging a packaging philosophy that closes material loops and creates lasting value. At Solidus, we believe circular packaging is not just good for the planet, but also good for business.

Understanding the shift from linear to circular

For decades, packaging followed a linear model: produce, use, dispose. This model has led to significant environmental challenges, including overconsumption of raw materials, high energy use and growing volumes of landfill waste.

Circular packaging replaces this approach with one based on regeneration and reuse. It seeks to eliminate waste and extend the life cycle of materials. In a circular model, packaging is designed to be recyclable, reusable or biodegradable, using renewable or recovered input materials whenever possible.

Solidus applies this model by producing packaging from recycled fibres and designing products that can be easily recycled again, forming a closed loop. This approach minimises the need for virgin resources and supports EU-wide goals for climate neutrality and circular economy development.

Paper-based solutions that deliver performance

Not all sustainable packaging is created equal. For circularity to be successful, packaging must also meet the practical demands of the industries it serves from food safety and moisture resistance to durability and logistics efficiency.

Our solid board packaging is engineered to do exactly that. Manufactured with over 90% recycled paper, it combines strength with recyclability. Because it is mono-material, it fits seamlessly into existing waste collection and recycling systems across Europe.

These characteristics make it an ideal replacement for single-use plastic packaging. Whether in the seafood sector, horticulture, ready meals or pharmaceuticals, paper-based packaging provides the required protection, shelf appeal and environmental credentials all in one solution.

Circularity through the supply chain

Achieving circularity doesn’t stop at the packaging itself. True impact is achieved when the entire supply chain works together. Solidus supports this by offering fully integrated packaging solutions from raw material sourcing and board production to design, conversion and logistics.

This integrated model means less waste, better resource control and a reduced environmental footprint. Our factories run on green electricity, and we constantly work to improve water and energy efficiency throughout our production processes. These efforts are transparently documented in our annual sustainability reporting.

Working with Solidus gives businesses access to packaging that is not only circular by design, but also manufactured and delivered through a responsible and traceable supply chain.

Regulatory alignment and risk reduction

Governments and regulators across Europe are introducing stricter requirements for packaging recyclability, carbon footprint and material transparency. Businesses that fail to respond risk regulatory non-compliance, reputational damage and rising costs.

By switching to circular packaging now, companies can stay ahead of the curve. Our solutions are compliant with EU directives and national waste frameworks, offering peace of mind for brands operating across multiple markets. For retailers and producers alike, choosing circular fibre-based packaging reduces both regulatory and operational risk.

Enhancing brand reputation

Today’s consumers are more informed and environmentally conscious than ever. They actively seek out products that align with their values, including sustainable packaging. This shift in consumer behaviour is not a niche movement it’s mainstream and accelerating.

Circular packaging is a tangible way to demonstrate commitment to sustainability. Our board solutions can be printed and customised to reflect your brand’s identity while highlighting its environmental advantages. Whether through on-pack messaging or design choices, your packaging can tell a compelling story of responsibility and innovation.

Making circular packaging commercially viable

One of the persistent myths about sustainable packaging is that it increases cost. In reality, circular packaging often brings long-term savings. Lightweight paper-based materials reduce transport costs, efficient designs minimise material waste, and closed-loop systems reduce dependency on volatile raw materials.

At Solidus, we support clients in calculating the real cost and impact of their packaging. From material analysis to carbon footprint assessments, we help businesses make data-driven decisions that benefit both the bottom line and the environment.

Ready for the circular future

Circular packaging is no longer an option  it is becoming the new standard. For businesses that want to lead in sustainability, meet upcoming regulations and create a future-proof product strategy, now is the time to act.

With decades of experience in fibre-based and paper-based packaging and a strong commitment to sustainable innovation, Solidus is ready to help your business make the shift. We work closely with you to design solutions that match your product, supply chain and brand requirements.