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What is Affiliate Marketing? Everything You Need to Know

Have you heard of affiliate marketing? If you’ve been browsing the internet recently, you might have come across an article or advertisement about it. But, what exactly is it? In this long blog post, we will dive deep into affiliate marketing and explain what it is, why you might want to use it, how it works and give some examples to paint a clearer picture. So, buckle up and let’s get started!

Affiliate marketing is a marketing strategy that involves promoting or recommending a product or service in exchange for a commission. Essentially, you’ll partner with a business, and if any sales are made after you refer someone, you’ll earn a percentage of the sale price. To promote these products or services, you’ll be given a unique link that allows the business to track sales coming from your referral.

Why use Affiliate marketing?

There are plenty of reasons why affiliate marketing is a popular strategy. Firstly, it’s easy to get started with, even if you don’t have your own product or service to sell. Secondly, it doesn’t require a large initial investment. Also, affiliate marketing can be a relatively passive source of income, allowing you to earn money while you sleep. Of course, there are some downsides to affiliate marketing, such as the need to put in effort to drive traffic to your links and the possibility that you may not earn as much as you initially thought.

Why is it important?

Affiliate Marketing is important because it is a way to drive sales without having to create new advertisements. Also, it results in more customer purchases because people are more likely to buy a product when it is recommended by a person they trust.

How does it work?

The process of affiliate marketing is quite simple. You’ll start by finding products or services that you’d like to promote and join a company’s affiliate program. Once accepted, you’ll be given unique referral links that you can share with your followers, readers, or friends. If someone clicks on your link and makes a purchase, the commission will be credited to your account. The commission percentage, cookie duration, and payout structure will vary depending on the company’s affiliate program.


There are plenty of successful affiliate marketers who have made a career out of promoting products and services. For example, Pat Flynn from Smart Passive Income has extensive experience in affiliate marketing, having generated a lot of income from promoting Bluehost, ConvertKit, and Teachable, amongst others. Another example is Michelle Schroeder-Gardner from Making Sense of Cents, who has built a successful blog centered around personal finance and lifestyle, using affiliate marketing to promote various finance products on her blog, including credit cards and insurance.

Common Questions and Answers


Do I need a website to be an affiliate marketer?

While having a website can enhance your affiliate marketing efforts, it’s not mandatory. You can also use social media, email marketing, or other channels to promote affiliate products.

How do I find affiliate programs to join?

You can find affiliate programs through affiliate networks, which act as intermediaries between affiliates and merchants. Additionally, many companies have their own affiliate programs that you can join directly.

Is affiliate marketing suitable for beginners?

Yes, affiliate marketing can be beginner-friendly. Start by understanding the basics, choosing products relevant to your audience, and gradually expanding your strategies as you gain experience.

Affiliate marketing can be an excellent strategy for generating extra income and expanding your brand’s reach. With a bit of effort and a willingness to learn, anyone can become a successful affiliate marketer. Hopefully, this guide has given you a better understanding of what affiliate marketing is, how it works, and why it’s important. So, whether you’re looking for a side hustle or hoping to take your marketing efforts to the next level, affiliate marketing is definitely worth exploring.